About

Backstory


Over a 48 hour period from noon August 27, 2010, through noon August 29, 2010, hundreds of writers, editors, artists, photographers, programmers, videographers, and other creatives from all around the world came together via the Internet, and in offices in Los Angles, Portland, and San Francisco to make a magazine and build this website, from start to finish.

We're proud to present a selection of stories from Issue One of Longshot Magazine.

Our first attempt to create a magazine in 48 hours was an open-armed invitation to failure. But Issue Zero shipped thousands of issues all over the world, from Shanghai to Stockholm to St. Louis. Most people bought it on faith, knowing little beyond its unusual origin story: a magazine made start to finish in a single weekend, cobbled together in a San Francisco pop-up office at Mother Jones’ headquarters on the original, knife-marked Rolling Stone conference table.

It was a longshot, but it worked. So we decided to do it again.

With $750 in our collective pocket from the last issue’s sales, we rented a van and drove down to Los Angeles to spend 48 hours at the offices of GOOD magazine. The dizzy anticipation of our sleepless production cycle mixed with the new weight of our own expectations. It’s easier to go from nothing to something than to one-up yourself.

Fortunately, collaboration is a renewable resource. The Longshot volunteer staff and our unbelievably gracious and talented hosts at GOOD generated an awe-inspiring creative current during the weekend-long sprint. Our sponsors provided fuel when we were flagging. We are profoundly grateful to all of our partners in delirious sleep deprivation.

But mostly, we owe the satisfying thrill of this second go-round to you. This is still, and always will be, your magazine and your site.

Thank you.

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Contributors


Bridget Batch
Erin Biba
Chris Bishop
Brendan Borrell
Casey Caplowe
Tim Carmody
Mariana Carrion
Anil Cherukupalli
Jennifer Daniel
Cara Rose DeFabio
Drew Dernavich
Partick Di Justo
Rob Dubbin
Daniel Dumas
Will Etling
Sarah Fallon
Zach Frechette
Ann Friedman
Megan Geuss
Beatrice Ghorra
Scott Gilbertson
Joseph Hughes
Brent Kelley
Mignon Khargie
Dylan C. Lathrop
Steven Leckart
Michelle Legro
Evan Lerner
Aaron Lester
Wendy MacNaughton
Alexis Madrigal
Mark McClusky
Lindsay Meisel
Milk & Eggs Co.
Ryan Miller
Jessica Morrison
MM Pack
John Pavlus
Mary Phillips-Sandy
Lauren Rabaino
Adam Rothstein
Keith Scharwath
Jacque Lynn Schiller
Ashley Schwellenbach
Steve Seem
Juan Ignacio Serra
Choire Sicha
Robin Sloan
Jonathan Snyder
Rachel Swaby
Nick Sylvester
Alissa Walker
James Wang
Kelly Wardle
Angela Watercutter
Mike Wendling
Zachary Whitten
Thom Wong

Masthead


Founders and Executive Editors: Mathew Honan, Alexis Madrigal, Sarah Rich
Managing Editor: Erik Malinowski

Art Director: Keith Scharwath
Designers: Casey Caplowe, Will Etling, Atley Kasky, Dylan Lathrop, Tim Leong
Staff Illustrator: Wendy MacNaughton

Business Development: Kathrina Manalac

Senior Editors: Erin Biba, Zach Frechette, Rachel Swaby, Nancy Miller, Jennifer Prior, Angela Watercutter

Editors: Lois Beckett, Cameron Bird, Carissa Bluestone, Joe Brown, Caitlin Burke, Allison Davis, Catherine Disabato, Daniel Dumas, Stassa Edwards, Todd Martens, Shannon May, Mark Robinson, Aaron Rowe, Molly Wright Steenson, Liz Stinson, Axelle Tessandier, Adam Weinstein

Digital Director: Adam Hemphill
Digital Team: Jesper Andersen, Brian Fernandes, Lauren Rabaino

Video and Photo Stylists: Cara DeFabio, Alissa Walker
Video Production: Kasia Cieplak-Mayr von Baldegg, Rob Poynter, Josh Simpson
Production Assistant: Harper Honan

MVP: Chris Butterick

Advisory Board: Heather Champ, Dylan Fareed, Derek Powazek

Dogs: Daryl, Roxanne

McDonald’s buddy: James Spader

Sponsors: Coolhaus, Citizen Scholar Inc., Dynamo Donuts, GOOD Magazine, IceCreamMan, IZZE, La Boulange, MagCloud, Paper or Plastik Café, pariSoma, Pictory, popchips, Spot.Us, Submishmash, Typekit, Woot

Longshot magazine was made at the GOOD Magazine offices from noon August 27, 2010 through noon August 29, 2010.